Effective branding can be expensive, but it will be worth it in the long run SumoMe.com*is now the former SumoMe.com. After six-plus years and 1.5 million cold hard dollars, we have finally rebranded as Sumo.com. Yes, you read that right. It cost us US$1.5 million for that domain name. That ties Sumo.com*with Russia.com*for the 83rd […]
The post Branding basics: Why I spent US$1.5 million on our domain appeared first on e27.
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The post Branding basics: Why I spent US$1.5 million on our domain appeared first on e27.
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