Tuesday, February 28, 2017

The long game: A crash course in customer lifetime value

Focus less on immediate profits, and more on cultivating healthy relationships with customers Good business is a long game, and one of the most important indicators that you’re doing it right is your customer lifetime value (CLV). With it, you steer away from too much emphasis only on short-term (i.e. monthly or quarterly) profits, opting […]
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