The acquisition of Turn will boost Amobee’s existing programmatic and data management capabilities Amobee, the digital marketing subsidiary of Singtel, has announced the acquisition of US-based marketing analytics firm Turn*for US$310 million. The acquisition will boast Amobee’s programmatic advertising, media buying and data management capabilities across all formats. “This acquisition makes Amobee one of the*largest […]
The post Singtel’s digital ad subsidiary Amobee acquires US-based adtech firm Turn for US$310M appeared first on e27.
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The post Singtel’s digital ad subsidiary Amobee acquires US-based adtech firm Turn for US$310M appeared first on e27.
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