Wednesday, June 15, 2016

You can’t automate shitty marketing: HubSpot CMO Kipp Bodnar

At the Echelon Asia Summit 2016, Bodnar expounds on why good content is imperative to effective marketing Consumers generally perceive sales and marketing executives as untrustworthy, according to Kipp Bondar, Chief Marketing Officer of the renowned inbound marketing solutions company*HubSpot. At Echelon Asia Summit 2016, Bondar laid plain the failings of traditional marketing — or...
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