Thursday, June 30, 2016

Global champion: Asians spend 40% more in-app purchases than the rest of the world

A study by AppsFlyer reveals in-app spending patterns of mobile users around the world Global mobile marketing attribution analytics company AppsFlyer today announced the results of its State of In-App Spending report, which detailed in-app purchase (IAP) behaviours of more than 100 million mobile app users across over 1,000 apps. While only five per cent...
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