Content, format, timing and device: Appier’s new report has a trove of data about cross-screen advertising in Asia Cross-screen advertising is the next big trend, said Chih-Han Yu, CEO and Co-founder, Appier, at a press session in Singapore today morning. Yu was sharing insights from the Taiwanese marketing technology company’s latest and inaugural report on...
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The post 4 things you need to know about cross-screen advertising: Appier appeared first on e27.
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