Thursday, April 28, 2016

How to harness the ‘DIGS’ approach to receive press in top-tier outlets

PR doesn’t require insider know-how, but it does require elbow grease, time and a commitment to building relationships with the right media You’ve heard of Blue Apron, Instacart and Shyp. Probably Slack, Uber, and Casper too. In fact, as the founder of a PR firm that represents dozens of startups, I often hear founders fume,...
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