Wednesday, September 10, 2014

It's time: Apple Watch breaks cover, coming 'early next year' for $350 and up

For the first time since the death of Steve Jobs, Apple used the iconic “one more thing” line during a keynote/iPhone presentation, thus introducing the next step in the company’s evolution: its inaugural wearable effort.



It’s not called the iWatch or iTime, but it can pair with an iPhone 5, 5c, 5s, 6 or 6 Plus to bring some of that iOS magic to your wrist. It’s the Apple Watch, Cupertino’s long overdue answer to Android Wear and Samsung’s Tizen timepieces.

Does it have what it takes to revolutionize the still fledgling and hesitant smartwatch market similarly to how the first-gen iPhone laid the groundwork for the most successful franchise in handheld history? Unfortunately, we’ll need to wait until an unspecified moment in “early 2015” to find out.

At that uncertain time, a total of six distinct versions are expected on store shelves, the most “affordable” of which will cost $350. So yeah, $100 north of the Moto 360 and a whopping $150 more than the sleek, sophisticated Asus ZenWatch.



And mind you, we’re talking the entry-level, smaller, standard Apple Watch, complete with a stainless steel case, whereas Watch Sport and Watch Edition models should cost extra, as they bring aluminum and 18-karat gold, yes, gold to the table.

The same goes for larger wearable pieces, measuring 42 mm or 1.65 inches. In contrast, the tinier variant sports a 38 mm or 1.49-inch display. Speaking of the panel, let’s mention it’s indeed covered in sleek, robust sapphire, as rumored, and curved, with an Apple-specific power button on the side and a hardware dial dubbed a “Digital Crown”.

The crown can control certain features of the Apple Watch without you having to touch the thing’s screen, which is certainly neat and (semi-) innovative. Also a big draw, the gadget offers standalone Apple Pay support via NFC, as well as Siri integration.



Aside from all the obligatory health and fitness tracking use cases, the Apple Watch will work as a tiny smartphone for your wrist from a number of standpoints, boasting navigation services and pre-loaded maps, Wi-Fi and Bluetooth 4.0 connectivity, plus access to a boatload of iOS-based proprietary and third-party apps.

Notifications coming by way of your synched iPhone are a big part of the Apple Watch user experience too, and a heart rate monitor, along with a gyroscope and accelerometer wrap up the list of revealed features.

We’re guessing there’s more to come though as we near next year’s release, however don’t expect a very high degree of independence. Without an iPhone, the Apple Watch looks pretty useless, not even sporting its own GPS receiver. In which case doesn’t $350 feel a little steep? Let us know what you think in the comments section down below.



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