Friday, February 28, 2014

Only 0.15% of mobile gamers make up 50% of in-game revenue!

Analytics company Swrve states that the key to attracting big spenders or “whales” is social advertising If you’re planning on getting into the mobile gaming business thinking that in-app purchases (or IAPs) are the meal ticket to riches, you may need to think twice.*According to an infograph by Swrve (via VentureBeat) that details mobile app Read the full article...



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